Thursday, September 30, 2010

Government to Adopt New Rules. Lobbyists Rejoice.

Congress Tamps Down on Annoying Commercials - Blog - OpenCongress
Come 2012, climate change, unemployment, the broken U.S. immigration system, and campaign-finance corruption may very well be unaddressed national catastrophes as a result of Senate gridlock. But, hey, at least watching TV will be a little less irritating. Maybe.

The Commercial Advertising Loudness Mitigation Act has been kicking around Congress for a few years now thanks to Rep. Anna Eshoo [D, CA-14]. Yesterday, before adjourning for the midterms, the Senate passed it under unanimous consent, following up on the House’s passage of it last year and moving it forwards toward becoming law.

The bill is simple. It calls for the Federal Communications Commission to issue, within 1 year, regulations implementing the highly-technical volume guidelines that were drawn up recently by the “Advanced Television Systems Committee,” an industry group that sets standards and issues recommendations, insofar as they pertain to commercials. It also gives the FCC power to issue a waiver to any “television broadcast station, cable operator, or other multichannel video programming distributor that demonstrates that obtaining the equipment to comply with the regulation […] would result in financial hardship.”
If there was a ever a recipe for the continuing the symbiotic relationship between big government and big business it has to include "highly technical guidelines drawn up by an industry group" and the ability of a government agency to issue waivers for said guidelines.

If you think this is a good way to run a country you have not been paying attention so wake up!

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